Sandwich Truck Branding
Benny & Joon is a food truck specializing in gourmet grilled cheese sandwiches. The objective was to create a distinct, memorable, and cohesive brand identity that reflects the warmth, nostalgia, and indulgence associated with their offerings while maintaining a modern and approachable feel. Scope of Work: Logo & Visual Identity – Designing a strong, recognizable logo and cohesive visual system. Color Palette & Typography – Selecting bold, inviting tones and typography that enhance brand recognition. Packaging & Merchandising – Designing packaging elements and branded merchandise to reinforce brand visibility.